Posted by: Rick | Monday, September 14, 2009

Boycott Bites Beck

Is Chuck Grassley’s favorite author headed for Rupert Murdoch’s doghouse?  He will be if this is true:

The advertising boycott of Glenn Beck has cost the controversial host over half of his estimated advertising revenue since it was launched by ColorOfChange.org a month ago. This according to data analyzed from industry sources.

Estimated advertising revenue [the total amount of advertising money being spent during a block of commercial time for a program] was collected on a week-by-week basis for a period of two months. According to the data collected, the amount of money spent by national advertisers on Beck’s program per week was at its highest at approximately $1,060,000, for the week ending August 2, 2009.  ColorOfChange.org launched their campaign at the end of that week and since then, 62 advertisers have distanced themselves from Beck. Data collected for the week ending September 6, 2009 shows Beck’s estimated ad revenue at $492,000, equal to a loss of $568,000.

Keith Richards used to say there was no such thing as bad publicity — but the Undead One wasn’t beaming himself into American living rooms every night at dinner time, hat in hand.

High ratings are just a means to an end.  If Glenn Beck keeps alienating advertisers, he might as well renounce his radical politics and try to get a gig hosting a game show.

(Note: I’m assuming that this boycott of Beck has been more successful than Bill O’Reilly’s legendary jihad against France.)

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